my name is julia
and
this is my story…
STRAWBERRY FANATIC IS MY PERSONAL CONCEPT WHERE I GET TO TEST, EXPERIMENT & CREATE. THE BRAND SAW ITS INCEPTION DURING MY TIME AT PARSONS SCHOOL OF DESIGN WHERE I MAJORED IN STRATEGIC DESIGN & MANAGEMENT. THE BRAND THEN FOLLOWED ME TO UCL, WHERE IT BEGAN TO GROW THROUGH AN ACCELERATOR PROGRAM FOR ENTREPRENEURSHIP AND A FINANCIAL KICK START. THE FOLLOWING YEARS HAVE BEEN FULL OF HARD WORK AND ENTREPRENEURIAL FAILURES. STILL I HAVE BEEN STUBBORN IN THINKING THAT I WANTED TO LAUNCH A SWIMWEAR CAPSULE COLLECTION, TURNING MY ONLINE DESIGNS INTO A TANGIBLE REALITY.
I WAS AND STILL AM DETERMINED TO BREAK THE STATUS QUO OF PUSH-UP AND ADORNED DOMINATED OFFERING, WITH THE ULTIMATE AIM TO MAKE AGE A BLURRED CONCEPT IN SWIMWEAR SHOPPING, TRYING TO BRIDGE THE GAP BETWEEN DISNEY & VICTORIA SECRET.
BUSINESS-WISE, I AM PROUD TO SAY THAT THE WHOLE SUPPLY CHAIN IS DONE LOCALLY IN MADRID. THIS IS AIDING ME TO CONSTRUCT A SUSTAINABLE SWIMWEAR BRAND WHERE I AM ABLE TO CONTROL THE WASTE AND RECYCLE THE SCRAPS PRODUCED.
EVERY SINGLE PIECE FROM STRAWBERRY FANATIC COMES WITH AN IDENTIFICATION NUMBER WHICH GUARANTEES THE CUSTOMER THE EXCLUSIVITY OF EACH PRODUCT.
XOXO
-J